Using the Internet Effectively - Complimentary 8-Part Report
Get 'EM To Do Something | |
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We Do "Online Business Intelligence"
Make 2009 the year that you decide to begin to "own your niche."
Let us look into your web business and show you how to maximize your resources, guide you to increased profits and improve your return on investment.
We are a new breed of online business advisors.
Dozens of our clients will tell you the same thing; our process of working with clients like you is much more than just online or Internet marketing.
Our processes and thinking integrate your online presence into your business, into your entire sales process, all encompassed by the simple, yet essential "Three Get 'Em's".
Why you should listen to us - What is in it for you?
Here's a little straight talk. You will hear the same concepts of conversion, acquisition and retention from any advisor worth their salt. They are not new or earth 
shattering. They are tried and tested.
What you won't hear or get anywhere else is our approach and the proprietary tools we employ to deliver the results. We think in a much bigger picture and our systems deliver that to you.
And you get the best intelligence integrated into the whole lifecycle of your online business.
So you will be able to track, monitor and engage the entire buying conversation from beginning to end to get more value out of it and keep building your business based on that.
Learn more about our processes and tools in other sections of our website.
The three keys to online business success are connected
Your online business can be divided into three key activities.
- Conversion - Persuading your visitors to take the desired action
- Acquisition - Getting visitors to your website pages
- Retention - Cultivating and depending your relationship with your visitor to increase the lifetime value
The three steps are interrelated and together they create a funnel. If there is a breakdown at any one of these steps your are failing to maximize the return on your investment. And the order in which you maximize each step is critical to maximizing your resources.
We focus first on conversion, since there is limited benefit to driving traffic to an inefficient website.
#1. Get 'Em To Do Something
Before you think about driving traffic to your web site, it must be created – or revised – with one purpose: to get your visitors to take action.
Conversions do not happen in a vacuum.
A conversion happens when a visitor to your landing page takes a desired conversion action that has a measurable value to your business.
It all starts with your completing a Web Site Audit; we'll review things and tell you what we think.
#2. Get 'Em To Come
Once you have a well designed marketing oriented web site, you need targeted visitors, people that are in your target market.
Over the past several years, we've developed a very specific methodology to do just that.
Our approach to generating traffic starts with a complete understanding of your market from a top down and then a bottom up approach. We call it Vertical Online Market Analysis or VOMA.
The result is that you will see what's really happening in your market from a profitability point and not just a traffic point. And Rank higher for the keywords that convert.
If you have an existing web site, we'll conduct a Web Site Traffic Audit. We'll let you know in what areas we believe you can improve and what it will take to get there.
#3. Get 'Em To Come Back
Retention is the third key online marketing activity. Once someone has become aware of your company and made initial contact, you must deepen your relationship with them in order to extract value in the future.
Consumers tune out most interruptions and focus only on what is important to them. If they notice you at all, they will give your very limited "permission" to interact with them.
Retention programs should seek to build on the initial permission with anticipated, personal and relevant ongoing communications. Over time, as you earn the consumer's trust and continue to provide value, you are granted higher levels of intimacy and permission in return.
Because getting them to come back is so crucial to your on line success, we will give you a Email Follow-up Audit. Included will be our recommendations on improvements you can make.
A compelling solution
Let us look into your web business and show you how to maximize your resources, guide you to increased profits and improve your return on investment.
Our offer to you:
If you don't feel that the investment with us was worth it we will give you a full refund.
And if you do, and choose to retain us to implement our solutions we will deduct it from your investment to have us help you improve your results.
